THE HUMAN FACE
OF DIGITAL BANKING
Ready to serve the phygital bank

Who is Marty
How you benefit
Boost your sales.
Streamline your processes.
Improve your clients’ engagement.
Make your customer service more efficient.
Reduce queues and waiting times at your branches.
Step into the future by making the most of artificial intelligence.
How Marty
can help you
Marty can help your customers by handling various requests, filing applications and even carrying out simple, non-cash transactions in the not-too-distant future, such as transfer cash, pay a bill by direct debit, cancel a card or close an account.
Whether your clients need the balance of their account or information on taking out a new loan, Marty has all the answers.
Marty accesses your staff’s calendars to check for availability and book appointments for customers who need 1-on-1 service, including private banking and business clients.
Marty can contact your advisors in real time to check whether they are available and give them sales tips for customers about to be served by them. It also feeds your back office with all the necessary information to process requests.
The entire interaction between Marty and your clients is automatically uploaded to your customer relationship management (CRM) system.
Whether you need to obtain your customer’s digital signature or send a request for authorization, Marty can streamline the whole process, and save time and resources.
To avoid long queues and unnecessary delays, Marty streamlines customer flow, channeling clients to the appropriate cashiers or advisors and assigning priority numbers.
Marty communicates online with your social media, updating the content where necessary, and with your digital signage, posting custom content for customers waiting in the branch.
How your
clients
interact

Hello, I’m Marty.
How can I help you?
- Withdraw cash
- Deposit cash
- Transfer money
- Pay my credit card
- Pay my bills
- Pay for my loan
- Get the balance and the transaction history of my account
- Get the balance and the transaction history of my card
- Get the status of my loan
- Get information about my investments
- Close an account
- Cancel my card
- Declare the loss or theft of my card
- Ask information about deposit products
- Ask information about debit and credit cards
- Ask information about loans
- Ask information about investment products
- Talk to an Advisor
- Arrange an appointment with the Branch Manager
- Make a complaint
- Withdraw cash
- Deposit cash
- Transfer money
- Pay my credit card
- Pay my bills
- Pay for my loan
- Get the balance and the transaction history of my account
- Get the balance and the transaction history of my card
- Get the status of my loan
- Get information about my investments
- Close an account
- Cancel my card
- Declare the loss or theft of my card
- Ask information about deposit products
- Ask information about debit and credit cards
- Ask information about loans
- Ask information about investment products
- Talk to an Advisor
- Arrange an appointment with the Branch Manager
- Make a complaint
Who we are
Phygital Marty is brought to you by approach. With more than 25 years of experience in the banking sector, we provide professional IT services and custom solutions to address all your needs.
Our vision
Our journey
What we have accomplished so far:
-
May 2021
Product development started
-
March 2022
Architecture ready
Greek dialogs finalized -
November 2022
Greek demo ready
What we plan to do next:
-
May 2023
Finalize dialogs in English, French and German
-
June 2023
Start developing dialogs in Swedish, Italian and Spanish
Contact us
Reach out to us if you want to:
- Buy Marty for your business.
- Work with us to localize the AI
content into other languages. - Invest in the future now.